Based in London

8:42:36 PM

Saturday, June 6, 2026

Hey,

I am Matt

A multi-disciplinary designer and technology tinkerer based in London

I’ve spent 15 years building digital products in MedEdTech and FinTech. My expertise spans Visual Design, UI/UX, and Design Engineering, allowing me to build products from end to end. I also love dogs 🐕 and do martial arts🥋.

UX Design

Visual Design

UI Design

Product Design

Human-centered solutions

for complex challenges.

A polished UI is just the surface; the real work happens underneath. Here is how I use deep inquiry to drive seamless, user-centered interactions.

Ux

Human-centered solutions

for complex challenges.

A polished UI is just the surface; the real work happens underneath. Here is how I use deep inquiry to drive seamless, user-centered interactions.

Ux

Human-centered solutions

for complex challenges.

A polished UI is just the surface; the real work happens underneath. Here is how I use deep inquiry to drive seamless, user-centered interactions.

My approach

I live and breathe UX, usability, and user-centered design, constantly analysing how everyday experiences could be better engineered. Central to my methodology is framing the right problem first, backed by extensive user research and data-driven design to build the right solution from the start.

Design Thinking

I've always naturally applied design thinking elements in my work, which eventually led me to formalise it with a Master's degree in Design Thinking at Central Saint Martins in London. It's not a magical formula, but it gives the best chance of arriving at the best solution. I adapt the methodology for each project.

Teaching

Teaching is central to my UX practice. I've lectured hospital staff, clinical and administrative, as a Faculty Tutor on the Medics.Academy Fellowship and Healthcare Leadership Academy programmes, and led design thinking workshops for stakeholders including the Malaysian Ministry of Health.

Artificial intelligence

As generative AI reshapes design, I've fully integrated it as an early adopter — moving beyond ideation to build functional prototypes that mirror the final product from day one, accelerating the bridge between design and engineering and collapsing the gap between concept and launch.

Impact

I have successfully applied design thinking across a myriad of projects. At Medics.Academy, I led a platform redesign that triggered a 175% spike in sign-ups. I designed medical educational products that captured 56% of UK foundation doctors in a single year, and led the UX/UI for Nucleus, a genetics hub with

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Guy's and St Thomas' Hospital that was featured in a UK Government report. Additionally, I led the total redesign and rebuild of Smart Science, a patented US science education platform. My experience also extends to an autonomous vehicle experience for Volkswagen and an immersive retail space for Bvlgari.

Elegant design through

the lens of usability.

Here’s a look at my work in Fintech and Medtech, where I’ve spent the last decade keeping usability at the heart of every pixel. See below examples from different projects.

Ui

Elegant design through

the lens of usability.

Here’s a look at my work in Fintech and Medtech, where I’ve spent the last decade keeping usability at the heart of every pixel. See below examples from different projects.

Ui

Elegant design through

the lens of usability.

Here’s a look at my work in Fintech and Medtech, where I’ve spent the last decade keeping usability at the heart of every pixel. See below examples from different projects.

Landing page for Medics Academy a MedEd startup based in London.