UX/UI

design-engineering

Visual

ART

motion

SAVAGE SKILL ©

new

Matt gidaszewski

Based in London

4:19:18 PM

Thursday, June 4, 2026

Hey,

I am Matt

A multi-disciplinary designer and technology tinkerer based in London

I’ve spent 15 years building digital products in MedEdTech and FinTech. My expertise spans Visual Design, UI/UX, and Design Engineering, allowing me to build products from end to end. I also love dogs 🐕 and do martial arts🥋.

UX Design

Visual Design

UI Design

Product Design

Human-centered solutions

for complex challenges.

A polished UI is just the surface; the real work happens underneath. Here is how I use deep inquiry to drive seamless, user-centered interactions.

Ux

Human-centered solutions

for complex challenges.

A polished UI is just the surface; the real work happens underneath. Here is how I use deep inquiry to drive seamless, user-centered interactions.

Ux

Human-centered solutions

for complex challenges.

A polished UI is just the surface; the real work happens underneath. Here is how I use deep inquiry to drive seamless, user-centered interactions.

My approach

A critical part of my methodology is framing the right problem before diving into the solving phase. My approach is inherently human-centric, and I rely heavily on extensive user research, analysis, and data-driven design to truly understand the core challenges and build the right solution from the start.

Impact

I have successfully applied design thinking across a myriad of projects. At Medics.Academy, I led a platform redesign that triggered a 175% spike in sign-ups. I designed medical educational products that captured 56% of UK foundation doctors in a single year, and led the UX/UI for Nucleus, a genetics hub with

Design Thinking

I've always naturally applied design thinking elements in my work, which eventually led me to formalise it with a Master's degree in Design Thinking at Central Saint Martins in London. It's not a magical formula, but it gives the best chance of arriving at the best solution.
I adapt the methodology for each project.

Guy's and St Thomas' Hospital that was featured in a UK Government report. Additionally, I led the total redesign and rebuild of Smart Science, a patented US science education platform. My experience also extends to an autonomous vehicle experience for Volkswagen and an immersive retail space for Bvlgari.

My approach

Design Thinking

Impact

DESIGN PROCESS

it's messy and non-linear

Teaching and consluting

Educational endeavours are a core part of my UX practice. I've spent years teaching Human-Centered Design to people who use it to genuinely save lives, delivering lectures to nurses, hospital staff, senior doctors, and NHS consultants as a Faculty Tutor on the Medics.Academy Fellowship programme. I also lead design thinking workshops for major stakeholders, including the Ministry of Health in Malaysia.

Artificial intelligence

With the advent of generative artificial intelligence, the landscape of design has fundamentally shifted. As an early adopter, I am fully integrating advanced AI solutions directly into my creative workflow. This transition goes beyond mere ideation — it empowers me to build fully functional prototypes that mirror the final product from day one, drastically accelerating the bridge between design and engineering, and collapsing the gap between concept and launch.

Artistic sensibility

I live and breathe UX, usability, and human-computer interaction. It's a passion and a curse because I constantly find myself analysing how everyday experiences could be engineered better. Backed by a vast foundation in visual communication, drawing, and graphic design, I've developed a razor-sharp aesthetic sensibility. This allows me to bridge high-level functionality with premium execution, creating digital products that are as visually striking as they are intuitive and purposeful.

Ux and UI

I am a firm believer that form follows function, and that true function is delivered through form. Aesthetics and usability are inseparable; visual decisions like colour theory, contrast, and typography are the information architecture itself. This expertise goes far beyond tools, spanning 3D graphics, 2D design, interactive WebGL, motion, animation, and traditional analog media. By treating every aesthetic detail as a functional component, I ensure that premium visual execution is precisely what drives an intuitive user experience.

Elegant design through

the lens of usability.

Here’s a look at my work in Fintech and Medtech, where I’ve spent the last decade keeping usability at the heart of every pixel. See below examples from different projects.

Ui

Elegant design through

the lens of usability.

Here’s a look at my work in Fintech and Medtech, where I’ve spent the last decade keeping usability at the heart of every pixel. See below examples from different projects.

Ui

Elegant design through

the lens of usability.

Here’s a look at my work in Fintech and Medtech, where I’ve spent the last decade keeping usability at the heart of every pixel. See below examples from different projects.