Hey,
I am Matt
Product Designer with
roots in Ux and Ui.
I turn complex problems into clear,
human-centred digital products.
MedEdTech · FinTech · B2B SaaS
User Journeys · Information Architecture · Design Thinking · Design Systems
Dogs 🐕 · Martial Arts 🥋
Inquiry
I begin with user research to understand people, their circumstances and the friction they experience. This allows me to question initial assumptions and frame the right problem before exploring solutions.
Structure
I translate insights and requirements into user journeys, information architecture and clear product narratives, creating experiences that people can understand and navigate confidently.
Iteration
I make ideas tangible early through prototypes and continually return to the people using the product. Their feedback helps me question assumptions and refine the design throughout its development.
Artificial intelligence
I use AI across research, synthesis, experimentation, visual exploration, prototyping and implementation. It helps me explore more directions and test ideas earlier while keeping design judgement human. My workflow includes Lovable, Codex and Visual Studio Code.
Impact
After the Medics.Academy redesign, internal reporting showed registrations increased 175% in the first month. Company data indicated F|Docs reached 56% of UK Foundation Doctors in its first year. Nucleus, another product I led, was referenced in the UK Government’s Genome UK strategy.
Leadership
At Medics.Academy, I led a multidisciplinary design team across product and educational content. I established design processes, mentored designers and collaborated with engineers, clinicians and stakeholders to move complex projects from concept to delivery.
